The Power Publicist

Archive for December, 2008

My holiday gift to you!

December 5th, 2008 | Author: Shannon

What a year it has been! My business has grown and changed this past year. Thank you so much, as you made my progress possible.

You have been with me, it seems, every step of the way. For that – and for your trust in me, I will always be grateful.

To show my appreciation of our association throughout the year, I want to give you a special gift that can help you get your own free publicity!

Please visit http://www.beheardsolutions.com/holidaygifts2008.htm to receive your free holiday gift!

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Are women taking over social media?

December 3rd, 2008 | Author: Shannon

2008 was the year for social media.

And I don’t know about you, but it’s changed my business dramatically, including my PR strategies.

Social media started as a ‘techie’ thing, with lots of men as the early adopters. But now, I think women, who are natural networkers, are the true force behind social media’s success.

Do you agree?

Women are using social media to create a buzz quickly – and that means making more money, faster.

Want to know how we’ve done it? Then join me, host Leesa Barnes, and other women and men in social media for Social Media With Curves.

The women provide their feedback on December 9th @ 8pm EST and the men weigh in on December 16th @ 8pm EST.

Go to http://socialmediatelesummit.com/shannon to register your spot.

And don’t forget to use the VIP coupon code to get $70 off the tuition. Here’s the code: SMWC08

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Be Heard! Get customers by going to holiday parties

December 3rd, 2008 | Author: Shannon

Another issue of Be Heard! is now available online. In it, learn my easy publicity secret that helps you get more business while attending holiday parties and events. Also, I dish some dirt on Marie Claire and much more.

Visit here to read online, or save the hassle and subscribe to it to get your Free Publicity Power Pack.

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Press conference dos and don’ts

December 2nd, 2008 | Author: Shannon

With a new administration about to take leadership in US government and a recession on full force, we’re seeing a LOT of press conferences lately on the news.

And I must admit, I hate press conferences. It seems everyone wants to do them, but the reality is they are BORING and not really newsworthy most of the time.

But if you must have a press conference, here are my top tips to hold a very good one:

Make sure you have something significant to announce. Upgrading your widget, or adding more variety isn’t enough. It has to be newsworthy – and worthy enough of attracting the media to your event.
Location, locations, location! Usually people think of location last – and often thing of a conference room or somewhere with a podium to make the announcement. Be a bit more creative. Remember part of a press conference is the visuals, so make sure you have more than a podium and some talking heads. One of the best press conferences I covered was one announcing a contract for people with disability to work Red Cross gift boxes for the military overseas during the first Gulf War. The conference was held right at the place where the kits were being assembled and people were working.
Make it a date that works. Check the Associated Press Daybook for your area and other calendars to make sure your conference doesn’t conflict with other major announcements.
NOT everyone has to talk or stand around looking at the spokespeople. How many press conferences have you seen where everyone got to speak or there were 20 people standing around the main spokesperson. Stop with the vanity already. Get these people in chairs with the reporters. (Bonus tip: Seat some of the better spokespeople who won’t be talking next to reporters to help answer any questions they have!)

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