Archive for December, 2008

Just a couple of quick reminders that you still have a chance to download my holiday gift today: a fill-in-the=blank, fully customizable press release.

Grab yours at http://www.beheardsolutions.com/holidaygifts2008.htm.

And it’s also the final day to join my Attract More Clients & Customers – and Get a Little Famous in 2009 at the recession-busting price of only $77. (It’s going up to $127 tomorrow!)

So grab your seat today at http://www.beheardsolutions.com/yearendseries.htm

Join me on December 30, when I’ll be hosting a FREE teleseminar called “Three Steps for Free Publicity” at two different times, so you can pick the one most convenient to you. So check your schedule and see if you are available either at:

• December 30 at Noon EDT, 9 AM PDT
• December 30 at 8 PM EDT, 5 PM PDT

In ‘Three Steps for Free Publicity’, sponsored exclusively by ReadyTalk, you’ll learn the strategies I use every day for myself and clients to get media coverage, attract more customers and clients, and be recognized as an expert!

Plus, the last twenty minutes of this free, one hour teleseminar, I’ll be opening up the phone lines to provide my exclusive, laser-focused coaching and answering any PR questions you may have. So whether your question is on how to write a release, or even helping you find a newsworthy idea to pitch to the media, I’ll be helping you for free… if you make the call.

To register for the NOON call, go to https://cc.readytalk.com/cc/schedule/display.do?udc=103rcboobfagy

To register for the 8 PM call, go to https://cc.readytalk.com/cc/schedule/display.do?udc=xf6qjr5f3s1z

And for an extra PR boost, don’t forget to download a free press release. Please visit http://www.beheardsolutions.com/holidaygifts20081TO.htm

We are hearing the news everywhere: media are laying off people left and right. From CBS to the New York Times to local newsrooms across the country: they are all making cuts.

But for a publicity seeker, this can be a real opportunity.

Why?

Less staff means the reporters who are still around will have to take up the slack. And they will need you to help them find the stories they should be covering. That’s when a well-written press release, with a great news hook.

Are you going to sit by and let this opportunity slip through your fingers?

I didn’t think so. After all, get this kind of free publicity will help you attract more customers and clients, which means more money in your pocket in 2009!

And if you need help, I’m offering a brand new class in early 2009 called Attract More Clients & Customers – and Get a Little Famous in 2009

In three classes, you’ll discover strategies you can use to make a quantum leap in your income and influence as an author, speaker, coach, entrepreneur or expert in your field.

You’ll not only learn how to right that killer press release, but also get my insider Web 2.0 strategies that will help you expand your reach quickly.

Many of the methods I’ll be sharing helped me start and grown my business in a very short time – and in a recession.

Now I want to share them with you.  Sign up now, and enjoy the recession-busting price of only $77! Go to http://www.beheardsolutions.com/yearendseries.htm

Be Heard!, the weekly ezine for entrepreneurs, small business owners, coaches and consultants, is now available!  In it, I share one of the best kept secrets to get publicity. It’s easy, fun, and you don’t even have to write a press release! Plus, for you organized types, you can actually book this into your marketing calendar!

Want to find out more? Visit here to read Be Heard! online.

I was talking to a very good friend today (but she’s going to remain anonymous unless she decides to reveal herself with a comment) – and we got discussing how in the past few months there have been so many self proclaimed ’social media experts’ popping up.

She said (I’m paraphrasing here) that being a social media expert is like saying you were a coach in 2007.

I had to agree. I know some really smart social media people here and there, but experts really are few and far between. (And this coming from someone who uses a person’s expertise to get them good publicity.) And even I know a thing or two about social media, but like most people I am learning something new every day.

Social media is a baby compared to other things. After all, Web 2.0 is a relatively new concept. So how can all these people claim to be experts?

Well, I’ll say it. They all can’t be! They know some, sure, but not everything about social media. Mayne one thing, like Twitter, or Facebook, or blogging, but not everything.

So when trying to develop your expertise, be specific – and original. It will be much easier to attract clients – and the media – when you do!