Archive for October, 2008
You need to build a relationship
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I just got off the phone with some so-called guru’s assistant who was trying to get me to sign up for this new program they had going. And boy, was I mad!
I felt they woman couldn’t deviate from the script she had be told to use, and my questions were left unanswered. So she didn’t get the sale, although I was interested in the program.
I am sure this has happened to you too!
One of the biggest mistakes most people make in marketing is thinking that it is purely a one-way campaign. You talk; prospects listen.
But the key to business development is really about having a dialogue: a conversation about the prospects needs and wants.
Think back to when you had great dinner conversation. What makes a good conversationalist at a dinner party? The same conversational skills also apply in effective marketing.
If you approach your marketing as dinner party conversation, you’ll find a change in your responses.
After all, your goal should be strengthening the relationship so that prospect know, like and trust what you say. When they feel that way, they will buy from you -and you alone.
And that’s why I’ve created and updated Penny Pinching Publicity, so you will be able to deepen your relationships with your target market. As a subscriber, you will get ready-made marketing materials, including fill-in-the-blank releases, marketing advice, media contacts, a marketing ebook and two teleseminars every month.
It’s more than the ‘typical’ membership program where people just talk and sell you stuff. You’ll get real value with how-tos and tips on every aspect of your marketing and promotions.
And the best part, you can try it for the first month FREE!
Go to www.pennypinchingpublicity.com for more information.
