What’s your excuse for not getting publicity?
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Last week, I shared some ideas on how to get your business ready for publicity.
But now I need to ask you… are YOU ready for publicity?
Sure, you say…
… When I lose 10 lbs.
… When I feel comfortable speaking in public
… When I get a new wardrobe
Those are excuses. And frankly, those excuse are what are really holding you back from making a splash in the media.
Journalists really don’t care that much about how you look as long as you look appropriate for the expertise you represent. (After all, a plumber in a suit? That is just odd!)
According to marketing mindset expert Therese Skelly, we use these excuses as a crutch, allowing us to get in our own way. Part of it may be lack of marketing savvy, but that can be learned and added in. Most of the problems people bump into are because they have yet to step up and believe in their worth.
Getting publicity isn’t rocket science. Don’t get me wrong here: it does take hardwork, creativity and a knack for building some relationships – but it isn’t THAT difficult. (More on this in the another post!)
What is really holding you back from getting publicity is YOU!
What are YOU going to do about YOU?
Want more ideas to break through what’s holding you back from getting the publicity you deserve? Therese Skelly and I are hosting a series of classes to help. It’s called Ready, Set, Publicity: How to Become THE Expert in Your Field. You and your business will be primed and ready to go. Plus we’ll show you how to get publicity through press releases and answering requests from reporters using HARO, PitchRate, PR Leads and more. The class starts Feb 2, so join us by registering at http://www.readysetpublicity.com
