Comments on: Why your RSS feed could get you more publicity

By: uberVU - social comments

uberVU - social comments — Mon, 01 Mar 2010 19:07:18 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by JGarant: Reading: Why your RSS feed could get you more publicity http://tiny.cc/Xv0jr...

By: Rex Riepe

Rex Riepe — Fri, 15 Jan 2010 15:30:22 +0000

Shannon, I couldn’t agree more. It’s a big relief to find someone else campaigning on the importance of RSS in PR. There are some other things to watch out for too:

-Make sure your RSS feed contains the full content of your release. Some settings and services will give you the first few sentences… why make someone who has subscribed click through?

-Headlines are important like Scott said. But you have to find that balance between interesting to readers and interesting to Google. If your approach is truly social, the readers should come first.

When it came to developing Presskit’n, we knew we had to build newsrooms around RSS (and even if the newsroom itself is locked, we redirect to the RSS feed).

As far as I know, we’re still the only ones offering full, free RSS feeds in a social media release platform.

By: Social Media Isn’t Marketing, It’s a Mindset

Social Media Isn’t Marketing, It’s a Mindset — Thu, 14 Jan 2010 16:15:00 +0000

[...] Marmolejo, Shannon Cherry & Donna Maria Coles Johnson all blogged about their participation in the 2010 Social Media [...]

By: Shannon

Shannon — Wed, 13 Jan 2010 13:40:50 +0000

Scott,

I see where you are going with this. Yes, headlines are important, but if you have a salesy crappy headline and salesy crappy press releases, you aren’t going to do well with prospects. Sure, you’ll get your rankings up there, but the conversion won’t happen. I think it goes hand in hand, don’t you?

And my real point is most people don;t even think press releases should be posted and distributed via RSS. What a waste of content!

By: Scott Horvath

Scott Horvath — Wed, 13 Jan 2010 11:41:44 +0000

The other important thing to consider when writing content that is republished in an RSS feed is how you write your headlines. Excellent headline writing is vital today more than ever. Most feed readers (like Google Reader) treat news like an inbox where only the subject, in this case the headline, is shown. If you’re headline isn’t short and descriptive then it’s like to get passed over. Plus, many RSS feeds are republished on Twitter where the 140 character limit is crucial to getting your tweet read. In fact 120 characters is what you should shoot for in order for your tweet to be retweeted easily.

So getting your content into an RSS feed is certainly important to allow for quicker consumption of your news. However, good headline writing is even more important.

By: Tweets that mention Why your RSS feed could get you more publicity: Press releases can help you .. -- Topsy.com

Wed, 13 Jan 2010 03:33:16 +0000

[...] This post was mentioned on Twitter by The Power Publicist, Leesa Barnes, Therese Skelly, Lissa Duty, Lisa Cherney and others. Lisa Cherney said: RT @ShannonCherry Why your RSS feed could get you more publicity http://ow.ly/16kdv1 [...]

By: Loretta

Loretta — Tue, 12 Jan 2010 20:55:42 +0000

nifty little tidbit here. Adding this to my list of things to do when I revamp my site…

By: uberVU - social comments

uberVU - social comments — Tue, 12 Jan 2010 19:26:19 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by thereseskelly: RT @ShannonCherry Why your RSS feed could get you more publicity: Press releases can help you .. http://bit.ly/7InQrK...