The Power Publicist

Lucky me. My girls brought the swine flu home. And although the H1N1 virus wasn’t a welcomed guest here, I did learn a few things as a result of having it.

1. Planning is essential. As soon as we all started getting various symptoms, Matt & I realized that we needed a plan to make sure everything and everyone was taken care of. For us, since we have no family close enough to help out, it meant taking turns sleeping in our guest room to get some rest, as the other one got the fun job of coping with two little sick little ones while feverish ourselves. (Hey, at least one night of rest every other day is better than none.) It’s the same for your business: failing to plan means you’re planning to fail. Sometimes things pop up and you don;t have a plan for it. Take the time right then to make a plan. The time you spend will be worthwhile.
2. Don’t over do it. As Matt & I started feeling better, we decided to get some things done we had neglected. We overextended ourselves, and as a result the fever came back with a vengeance. In business, sometimes we work too hard at something, only to take one step forward, two steps back. Sometimes less is really the best course.
3. Write it down. I have a really good memory. But since this virus has taken over I don’t recall my great ideas I’ve had for clients and for myself. Now I’m using my iPhone to record the ideas as they pop up. It’s probably something I should have been doing for some time now, and you should too. If you don;t have a way to record then, bring a notebook with you and write them down.
4. Ask for help! One of the things that is hard for me to do was asking for help. But when we were all down for the count, it was great to be able to ask a neighbor to pick up a few things when we need them. In business, we tend to run our company on an island. Reach out for a hand… it will be there for you I promise.

Ok…I’m off for a nap now.

PS – Want to read more about my H1N1 adventures? Check out this week’s Be Heard! ezine for an interesting take on all the cartoons we have been watching with the girls.

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