How to write a profit-pulling headline
By Michele PW, guest contributor
So we’ve been talking about why profit-pulling headlines are so important if you want to make sales. But how do you sit down and start writing them?
Well, here’s a little system I use:
Get a stack of paper, find a couple of pens (I’m partial to gel colored pens) and let’s start brainstorming.
Start by making a list of all the benefits of your product, service or business. (Benefits, not features. Benefits are what your customers will get out of your product.)
Put that sheet of paper aside. Now pick a headline type and write it on top of the paper. For instance, Question headlines. Underneath start writing as many different types of question headlines you can think of. They don’t have to be pretty, they just have to be a question.
Come up with at least 50 of them. Don’t let your brain or pen stop until you do. No matter how painful. If you get stuck, go back and look at your benefits list and pick a different benefit.
I practically guarantee by the time you reach headline number 50, you’ll have written at the very least one pretty darn good headline. You might have even uncovered a brilliant one.
(And if you REALLY want to make sure you got a good headline, go for 100.)
Try this same exercise with all the headline types and see what new ad concepts you uncover.
About the author:
Michele PW (Michele Pariza Wacek) is your Ka-Ching! marketing strategist. She helps entrepreneurs attract more clients, sell more products and services and boost their business. To find out how she can help you take your business to the next level, visit http://www.MichelePW.com.
