What happened to common courtesy?
Part of making a powerful presence is to have good customer service policies in place. And customer service is one of the main things one can turn a one-time customer into a loyal one who buys and recommends your product or service.
But it seems some people have forgotten the basics: common courtesy.
Recently, I sent out a personalized email to 30 potential JV partners about a promotion I am doing on behalf of a client.
What I heard back from these people was astonishing. It was nothing… Not a thanks but no, thanks. Not a thank you for your email autoresponder. We got zero response.
Ok, I thought to myself, may be they missed it. Maybe the email gremlins did something. So I sent it again. And still nothing.
Then I did follow up calls. I left a message with everyone. (It seems everyone has voice mail on the day of he day I called.) Still no return calls or emails.
OK, so maybe they weren’t interested. But geesh! Can you just give someone the courtesy of saying so?!?
I think there’s just so much vying for people’s attention today that we’re seeing the opposite effect of the attention economy – overwhelm.
I hardly check email anymore, maybe once every 2 weeks (if that). And social media is started to get so noisy. I’m finding that these days, I response best to phone and even mail.
Hmmm….you got me thinking about a book – Overwhelm Marketing: Why Everyone Is Ignoring Your Message & What You Should Do Instead. I think we all **have** to start addressing this issue. We can’t do business with each other if we don’t start responding.