Business survival 101: Get the media to write about you
Think getting featured in a newspaper or magazine, or on TV or radio is only for the really big companies who can afford it? Think again.
More than 90% of everything you see in the news is generated from a press release, also known as a news release. You, too, can see yourself in the local and even national news just by coming up with a fresh and newsworthy story.
But if you really want to attract the local media to partake, you need to give them a good reason. And that reason is: you’ve got a great local story.
One of the easiest ways to do this is what the people in the news business call ‘piggybacking.’ ‘Piggybacking’ simply mean localizing a national story.
Why is this important? Local news is the local media’s bread and butter. When they can find someone in their area who can offer background, commentary or story ideas that piggyback off a national event, or someone who is part of a national trend, they will usually bite.
Here are some of the best ways to give a national news story a local spin:
- Human Interest
- Tips and Advice
- Tragedy or Crisis
- Holiday/Event Tie-Ins
- Current affairs
In fact, piggybacking plays a major role in local newsrooms across the country. Reporters often search for hours for someone who can shed new light on a national news story – and give the story a more ‘neighborhood’ perspective.
Want easy to use, already written press releases to use to promote your own business? Then you will ove Penny Pinching Publicity. It gives you a release each month to use, hot leads from reporters looking for people to interview, media contacts, and additional marketing tips and techniques. Go to http://www.pennypinchingpublicity.com
