One of my biggest pet peeves…
Everyone can write, right? After all, we learned in since we we’re starting to read. It’s one of the basics.
But here’s what gets me: just because you know the basics in writing does not mean you can write press releases or marketing copy. It’s the biggest fallacy out there.
It’s like thinking you could handle a complete rewiring of your house. If you aren’t trained properly, you will most likely fail.
By tackling the writing yourself, you may be losing out on attracting more prospects to you and closing sales.
What shocks me even more are those people who hang out a shingle and gives a list of things they can do to help you, including news releases and copywriting. There are a few who can do a good job, but the reality is, more often than not, you get what you pay for.
That’s why my good friend, and top copywriter Michele PW is having a free teleclass, to help you understand exactly what to look for in a copywriter. And if you must do-it-yourself, she’s also sharing some tips to make your writing really convert prospects.
This free call is tomorrow at 4 PM EDT (1 PM PDT). To register go to: http://www.michelepw.com/copyteleclass/
